Before You Build It, Run the FORCE Check - Free
Too many ideas, not enough weekends? FORCE puts them in order.
List them, score them, sort them. Fifteen minutes from overwhelm to knowing what to build now, next, and not yet.
Free. About fifteen minutes. Your results are emailed to you.
You know this moment.
The idea arrives and it feels right. By morning you're picturing the sales page. A few weekends later you launch, and it's quieter than you hoped.
Looking back, the weak spot was usually visible from the start. Nobody checked, including you. FORCE is that check.
Most ideas don't fail everywhere. They fail in one place.
FORCE scores your idea on five dimensions, then multiplies the scores instead of averaging them. That one choice changes everything.
Here's why. Two ideas:
| Idea | Financial | Satisfaction | Reach | Confidence | Ease | Averaged (out of 100) | FORCE Score |
|---|---|---|---|---|---|---|---|
| Idea A | 9 | 9 | 9 | 9 | 2 | 76 | 67 |
| Idea B | 7 | 7 | 7 | 7 | 7 | 70 | 70 |
Averaged, Idea A looks like the winner. Multiplied, the truth shows up: that single 2 in Ease drags everything down. An idea you can't sustain in your real life isn't a great idea yet, however strong the rest looks.
FORCE is built to show you that weak link instead of burying it.
Five questions every idea has to answer
Money is only one of them. The others ask whether the work will still feel meaningful, whether it will actually help people, whether you can carry it through, and whether it fits the life you want to live.
Financial
How much realistic value could this create? Income, leverage, strategic value, assets that compound.
Ask yourself: Would people realistically pay for this?
Overall Satisfaction
How meaningful and energizing would this feel after the novelty wears off?
Ask yourself: Would you still care about this six months from now?
Reach
How much useful impact, trust, and momentum could it create? A focused niche that finds it truly useful can score high.
Ask yourself: Would people share or recommend it?
Confidence
How realistic is your ability to carry it through? Skills, resources, timing, support, follow-through.
Ask yourself: Have you done something like this before?
Ease
How sustainable is it within your real life? Ease doesn't mean effortless.
Ask yourself: Could you keep this going without constant stress?
Two rules keep your score honest:
Score believable upside, not maximum possible upside.
Score evidence, not enthusiasm.
In about fifteen minutes, you'll have:
- Your FORCE Score for up to three ideas
- Your weak link, named in plain language, so you know exactly what's holding the idea back
- Your FORCE Fingerprint, a five-point shape of each idea's strengths and gaps
- A side-by-side comparison when you score two or three ideas
- A copy of your results sent to your inbox
Want to go further? After your score you can unlock the FORCE Decision Framework, with lift moves and an AI guide, for $17.
Why I built this
I built FORCE after running my own projects through it. A pet project I loved scored lower than I wanted to admit, and the numbers were right. It needed to wait while ideas with more potential got my time.
That one honest check saved me months. I built this so you can have the same clarity before you give an idea your weekends.
- Wayne Marshall, founder, Kaizen Marketing
Certified Ontraport specialist since 2012. 20+ years building online systems for coaches, consultants, and authors.
A few honest questions
Fifteen minutes now, or a few weekends later.
Before you open a blank sales page this weekend, give the idea fifteen honest minutes. The worst case is you learn exactly what to fix while it's still cheap.
Free. About fifteen minutes. Your results are emailed to you.